Overheard lists out the most recent Twitter posts ("tweets") related to this company. Anyone, employee or customer, can convert a tweet into a community topic. Overheard notifies the original Twitter poster of the discussion started in response to their issue.
RT @Mattison: It's time, Mr. President. Even the GOP know the tide has turned + are supporting Gay Marriage. "Equal Rights for All" means me too. #p2 #p21