All,

First of all, please keep this a family friendly site. I fully appreciate your frustration, I too loved Simple Pleasures so as a member of the Tide team you can imagine how upset I was that it was discontinued but it upsets me to read some of the language being used and accusations being issued.

Unfortunately due to the number of posts on this topic the system automatically archives. If you were able to read back to the beginning you would know the full story....so here it goes:

About 18months ago retailers stopped ordering as much Simple Pleasures, some stores stopped ordering completely. They have limited shelf space and tend to stock the most popular items....there just wasn't as much demand from the end consumer for this product as there was for others.

As you can imagine we have manufacturing facilities that produce many different types of detergent, to run them efficiently we have to produce a certain amount of detergent otherwise costs go up.

With reducing orders and eventually the majority of retailers discontinuing the product, we had to make a call to discontinue it completely from production.

At that point this forum became very active; I personally worked to see if we could produce it in a smaller plant and perhaps just sell online. Unfortunately we were unable to find a production and retail model that would work.

Believe me, we do listen and we do care. I continue to bring up Tide Simple Pleasures on a regular basis and we will always seek to find ways to bring it back. There are many factors that you have to consider in the supply chain so unfortunately it isn't just as simple as turning the production line on.

What I will tell you is that Tide with a touch of Downy Lavender is almost the identical scent. The perfumers that worked on that also worked on Tide Simple Pleasures. I switched to that detergent when I ran out if Tide Simple Pleasures.

Hope this helps & again i'm sorry for your frustration.

Thanks,
Mandy