Loads of hope

How come your loads of hope commercials and also on the yellow cap bottles of tide it says by purchasing the yellow cap tide part of the proceeds go to helping families you have been effected by disasters? When a disaster happens families arnt the only ones who are effected. People who are single and don't have families can also be effected by disasters. So I think the commercial and what is written on the yellow cap bottles should say that it will help EVERYONE who is effected by disasters instead of just saying it will help families.
Inappropriate?

The company implemented this idea.


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