Tide,
Your ad campaign that features the song Take Me Home pulls on my heart strings and reminds me of a comfortable place in my past. It reminds me of my grandmother on Saturday morning washing clothes with Tide. I visited a local store and purchased some Tide something I haven’t bought in a long time because of the price tag. I never would image myself as being loyal to a laundry detergent brand. However the superior product you provide along with the ad jogging my memory of a wonderful family tradition, I think I am able to confidently say regardless of your price tag you have a lifelong customer. Your brand has been present in my life for as long as I can remember. And in an attempt to save money I purchased other brands but these beautiful ads has recommitted me to your brand.
Sincerely,
Brittany