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Vintage Commercials
I am working on my MBA and trying to see about getting info on Tide commercials from the 1970's. Is there such an archive?
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Inappropriate?Hi Chris - we do have an archive, we just can't put them live online as the talent and music etc is all rights managed.
What exactly are you looking for?
Thanks,
Mandy -
Inappropriate?There was a series of commercials that had the theme "Could you write a television commercial about Tide" It was also supported by a print advertising campaign. My presentation goes in depth into the evolution of detergent advertising and how "real" consumers played an important role in the ads. Are there storyboards available?1 Comment
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This answers the question
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Any updates? Can you assist? Thanks -
Inappropriate?Hi Chris - apologies for the delay, I was chatting with our archive guru to see what he knew. We don't have storyboards, we have a few of the vintage ads in the archive but not with any additional supporting materials.
i'm sorry I can't be of more help! It sounds like a really interesting project, I would love to read it when you are done! -
Inappropriate?Thank you for the response. Is there any summaries or scripts for the commercials you could provide?
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Inappropriate?Not that i'm aware of - but i'll pop down there between meetings this afternoon and see what I can dig up!
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Inappropriate?Thank you very much! I will be sure to send a copy to you, it's actually very interesting how the detergent industry was the first to begin using testamonials and such in thier advertising.
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Inappropriate?Is there anything you can do to assist?
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Inappropriate?Sorry Chris - I couldn't get hold of any storyboards or briefs that might be able to help you.
I really had hoped i would find something.
Good luck with the project!
I’m sad I couldn't help
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this answers the question
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