Leslie,

We are very sorry to hear about the loss you experienced following the flooding in Kentucky and Indiana. We understand that clean clothes are a basic necessity that cannot be overlooked.

When natural disasters occur, we evaluate the need for clean clothing in the affected communities with the help of our partners. This is a decision we take very seriously. When there is not a great enough need and we cannot respond with the services of the Loads of Hope truck, we offer assistance through donations of Tide detergent. This enables our Tide Loads of Hope program to touch the lives of as many people as possible and continue to provide clean clothing to those in need.

We were able to provide Tide to families in Kentucky and Indiana following the floods and most recently, we donated several cases of Tide to Casey County, Kentucky after tornadoes caused damage to the area.

We appreciate your comments and hope you will continue to support the Tide Loads of Hope program.

Best wishes to you and your family.
Mandy