Product Detail

  • 6x cleaning power in half the time*.
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.
  • Amazing Tide clean from America’s #1 detergent based on sales**.
  • #1 recommended by washing machine manufacturers***.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using 1 dose Tide HE in the quick wash cycle vs. 6 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle.
**Nielsen Laundry Detergents - Total US xAOC - Vol. Sales latest 52 weeks w/e 1/21/2017.
***Based on co-marketing agreements.

Removes Over 100 Stains in One Wash

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions:
Read and follow care label instructions, then sort. Always test inside seam for colorfastness.

Dosing instructions

FAQ

Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colors?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colors?
A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colors, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

write review blank
rating review selected
2.52/5 (50)
  • Quality
    rating blocks
    2.71/5
  • Value
    rating blocks
    2.77/5
44% Recommended

Reviews Text

*Your Location
Chico, CA
Quality
rating blocks
Value
rating blocks
write review blank
rating review selected
07/02/2017

The perfect laundry soap

I moved out of my parents house, thought I'd save some money and tried another brand. It wasn't long before I was back shopping, getting more Tide.

Recommend Product

write review blank
rating review selected
06/22/2017

need this in my life

love this so much wish I could afford to buy this in bulk

Recommend Product

Originally posted on

*Your Location
Houston, TX
Quality
rating blocks
Value
rating blocks
write review blank
rating review selected
01/06/2017

Poor Labeling

Had fight with husband. I thought this was Tide Bleach . We finally found "Detergent" in very small letters. Then I found the plus sign and put it together Tide + Bleach -- good old Tide Plus Bleach.

Recommend Product

*Your Location
Ohio
Quality
rating blocks
Value
rating blocks
write review blank
rating review selected
12/29/2016

Leaves blue stains and doesn't dissolve

Kept finding blue stains on clothing and remnants of the pods in the washer. Ruined clothes and wasted money.

Not Recommend Product

Tide

Tide Response From Tide 12/30/2016

There certainly aren't the results we want you to experience and we'd like to learn more. When you have a moment, give us a call at 1-800-879-8433 and we'll be happy to help.

Tide

Tide Response From Tide 12/30/2016

There certainly aren't the results we want you to experience and we'd like to learn more. When you have a moment, give us a call at 1-800-879-8433 and we'll be happy to help.

*Your Location
Ohio
Quality
rating blocks
Value
rating blocks
write review blank
rating review selected
12/27/2016

The best of them all! Please keep making it.

The best, no skin reaction-it gets our clothes clean-it smells great (clean fresh scent) and so I can TRUST it. Harder to find among the "loads" of highly scented and no scent at all.

Recommend Product

*Your Location
Atlanta
Quality
rating blocks
Value
rating blocks
write review blank
rating review selected
12/22/2016

Outstanding

Have used Tide Plus Bleach Alternative Liquid Laundry Detergent for many years. Wouldn't use anything else for love or money. Outstanding product.

Recommend Product