Product Detail

  • 6x cleaning power in half the time*.
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.
  • Amazing Tide clean from America’s #1 detergent based on sales**.
  • #1 recommended by washing machine manufacturers***.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using 1 dose Tide HE in the quick wash cycle vs. 6 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle.
**Nielsen Laundry Detergents - Total US xAOC - Vol. Sales latest 52 weeks w/e 1/21/2017.
***Based on co-marketing agreements.

Removes Over 100 Stains in One Wash


Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions:
Read and follow care label instructions, then sort. Always test inside seam for colorfastness.

Dosing instructions


Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colors?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colors?
A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colors, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.37/5 (7491)
  • Quality
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  • Value
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85% Recommended

Reviews Text

*Your Location
New York
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I strongly dislike the "tomato soup" ad

I will not use this product because of the most annoying Pandora ad singing about tomato soup

Not Recommend Product


Tide Response From Tide 11/20/2017

We’re sorry you’re not a fan of our commercial, Daisy! Your feedback is very important to us, and we’re glad you shared. Comments like yours help us decide how to go about future advertisements, and we’ll share yours with our team. If you need anything else, please feel free to give us a call at (800) 879-8433.

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Tide pods

I love how easy they are to use, jo measuring. The way they clean our clothes. And the fresh smell.

Recommend Product

Originally posted on

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First time buyer

I had never used pods before. Had a great coupon, so I tried the tide pods with Downey. Love them! Absolutely love them! Would love to know how to get more coupons for them please! [This review was collected as part of a promotion.]

Recommend Product

Originally posted on