If It's Clean It's Got to Be Tide

Every Super Bowl LII ad has clean clothes. How do you think they got that way?

David Harbour leads Tide’s Super Bowl LII campaign. The TV and movie star takes viewers on a journey spanning a wide variety of advertising clichés. How do these seemingly random ads relate to Tide? Well, it’s simple. If you see clean clothes, it’s a Tide ad.

David Harbour playing tennis? Tide ad.

David Harbour as an insurance adjuster? Nope. Tide ad.

David Harbour sitting on the back of an unusually long horse, flanked by Old Spice pitchman Isaiah Mustafa? Tide ad.

How about David Harbour mopping the floor in all white, dressed like a certain bald-headed master of clean? Yes, even that is a Tide ad.

By now you get it. Whenever you see clean clothes, it’s a Tide ad. But how do the clothes get so clean? It’s thanks to the stain-fighting power of Tide, America’s #1 detergent*. Tide’s next-level clean features 10x the cleaning power** to remove even the toughest stains.

So, does this make every Super Bowl LII ad, a #TideAd? We think so.

For a behind the scenes look at David and Terry playing Elite Daily Trivia, watch the video below:

*Based on sales, Nielsen laundry detergent category
**Stain removal of 1 dose vs. 10x doses of the leading liquid bargain brand